“It’s not butter, it’s annoying.”
June 10th, 2002
According to this New York Post article Parkay has embarked upon interactive packaging. Tubs of Parkay margarine (remember the talking Parkay tubs commercials?) soon will use motion detection to wiggle and say “Butter” as customers walk past them in the supermarket.
Packaging that talks: this is my nightmare. The entire supermarket will be a chattering white noise of margarine tubs (”Butter!”), ketchup bottles (”Anticipation…”), and styrofoam meat packaging (”Where’s the beef? Right here!”) shouting for my attention.
The good news is that it will probably resurrect the flailing web-based grocery shopping-and-delivery services. No one will want to go to a supermarket ever again.