Pet Peeve #73
January 30th, 2004
You’re a presumably semi-intelligent businessperson at another company. You’re writing me to suggest a partnership with my company, further a relationship, provide a referral, ask for help, etc. One very simple rule:
Put your friggin’ company’s name in the Subject line!
Maybe you work for a company that has eleven clients and one partner, but I don’t. I speak with a couple hundred companies a year, not to mention dozens of our several clients. . When you send me some random email with “Hi” or “Need some information” as the subject line, I’m filtering that right into the trash unless I recognize your name (and with the number of people I talk to the odds of that are slim).