Here’s how Apple gets into the gaming console market:
Step 1: Launch the Apple Game Center as part of iOS 4.1
Step 2: Put iOS 4.1 on Apple TV
Step 3: Uh . . . there is no Step 3.
Okay, so it is highly unlikely that an A4-powered Apple TV (or iTV or however they brand it) is going to offer much that is desirable to the Call Of Duty-style hardcore gamer, but the Nintendo Wii and the Facebook/Farmville combo have already proven there’s a huge, under-served market of casual gamers drooling for interactive games that don’t involve getting pwned by a 14-year old with Mountain Dew-fueled catlike reflexes.
Plus, the iTunes media empire puts the media capabilities — and catalogs — of traditional gaming consoles to shame. And, if, as rumored, the price point for the new Apple TV offering is a very attractive give-away-the-razor $99, then the game console big boys might be scrambling to try to get into a new market segment they’ve ignored for decades.