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Three Easy Steps for Apple to take on Sony, Nintendo, and Microsoft

August 26th, 2010

Here’s how Apple gets into the gaming console market:

Step 1: Launch the Apple Game Center as part of iOS 4.1

Step 2: Put iOS 4.1 on Apple TV

Step 3: Uh . . . there is no Step 3.

Okay, so it is highly unlikely that an A4-powered Apple TV (or iTV or however they brand it) is going to offer much that is desirable to the Call Of Duty-style hardcore gamer, but the Nintendo Wii and the Facebook/Farmville combo have already proven there’s a huge, under-served market of casual gamers drooling for interactive games that don’t involve getting pwned by a 14-year old with Mountain Dew-fueled catlike reflexes.

Plus, the iTunes media empire puts the media capabilities — and catalogs — of traditional gaming consoles to shame. And, if, as rumored, the price point for the new Apple TV offering is a very attractive give-away-the-razor $99, then the game console big boys might be scrambling to try to get into a new market segment they’ve ignored for decades.

And if Apple wants to really bring the unicorn tears, my secretest, bestest wish is that Apple TV bundle a TiVo app.

Greg Apple, Gaming, Technology & Internet

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